Or, at least, hot air. I highlight this article from Media Matters because it's a great example of the Washington media focusing on the "popular fascination" with personalities that only the media themselves give a damn about.
Sarah Palin is the John and Kate Gosselin of politics. The Octomom of politics. Sarah Palin has a vanishingly small following at the end of the day, yet people watch her on TV and read about her in the papers because:
1. she's a train wreck. It's fun to hear what stupidity she has uttered and what bizarre, hypocritical position she's suddenly championing. What new and interesting way has she figured out to make herself look like an ass today?
2. the reporters themselves won't shut up about her because they think she represents some Nixonian silent majority that holds the key to the next decade of politics. You want to watch political news? You'll be hearing about Sarah Palin, whether you want to or not.