When efforts like this from Texas Tech against a top 5 team yield no gain in rankings whatsoever. One of the most baffling weaknesses in the system is in its inability to contextualize losses. Teams may lose ground for winning badly against supposedly inferior teams, but nobody ever gains ground for losing well against great teams.
The unranked Red Raiders outgained the #2 Longhorns in nearly every category, in Austin, but lost the game on a punt return and a nasty hit on the quarterback resulting in a fumble. For that, Texas Tech lost votes.
This is one of the big reasons, perhaps even the biggest single reason, why we have to spend the first 3 weeks of every season watching the big teams beat up on I-AA schools and the doormats of the MAC. All that matters is "the W."