Monday, November 26, 2007
Has anyone else noticed the bizarre messaging coming out of the auto industry's commercials lately? The values conveyed by commercials generally speaking are always changing, I understand that, but does no one else find it at least a little bit uncomfortable when, for instance, Cadillac asks you if you're sexually aroused by your car? Later I'm told by a truck company that "You may never have to tow a plane, but at least you know you can stop one." What the f*%k are you talking about? Why? Why on earth would I need a car that can stop a frakin' plane? When has a car ever in the whole history of cars ever once had to stop an airplane?
Then there's the "be afraid, buy the biggest f&%king car on the planet!" line of attack evidenced by the Hummer ad above. I also recall a truck commercial where the world is blown up but one dude and his truck still remain, hurdling into space on a little asteroid. When was the last time car companies habitually used fear to sell cars? Did any commercials in the 50's ever say, "Those Commie mutherfkers will kill you if you don't buy a Chevy!" or "Nuclear winter will just feel like a chill wind in a Ford?" Have we really become that succeptible to fear, that easy to manipulate? Is this the beginnings of a new advertising-as-mugging business model?