Monday, November 26, 2007

car commercials

Has anyone else noticed the bizarre messaging coming out of the auto industry's commercials lately? The values conveyed by commercials generally speaking are always changing, I understand that, but does no one else find it at least a little bit uncomfortable when, for instance, Cadillac asks you if you're sexually aroused by your car? Later I'm told by a truck company that "You may never have to tow a plane, but at least you know you can stop one." What the f*%k are you talking about? Why? Why on earth would I need a car that can stop a frakin' plane? When has a car ever in the whole history of cars ever once had to stop an airplane?

Then there's the "be afraid, buy the biggest f&%king car on the planet!" line of attack evidenced by the Hummer ad above. I also recall a truck commercial where the world is blown up but one dude and his truck still remain, hurdling into space on a little asteroid. When was the last time car companies habitually used fear to sell cars? Did any commercials in the 50's ever say, "Those Commie mutherf&#kers will kill you if you don't buy a Chevy!" or "Nuclear winter will just feel like a chill wind in a Ford?" Have we really become that succeptible to fear, that easy to manipulate? Is this the beginnings of a new advertising-as-mugging business model?

1 comment:

grimsaburger said...

Good point, but isn't it just an extension, albeit in a more irrational direction, of sudden-car-crash commercials advertising the safety of the vehicle?
That being said, I'm just not sure a Toyota Tacoma can help me survive the rigors of space travel atop an asteroid.